In the past 7 years, Lanre DaSilvaAjayi (LDA) founder of
eponymous self-named design label has grown tremendously passionate for
fashion. This has made the LDA brand stronger and the label a fashion favourite
among the media, celebrities and fashion lovers.
On Friday 4th May 2012, Vogue Italia and Yoox.com‘s project - Discovered in
Africa by Vogue Italia exclusively on Yoox.com, was brought to life and
declared open for everyone to shop for beautiful collections by going directly
to Yoox.com.
Franca Sozzani – Editor-in-Chief of Vogue Italia and Fashion for Development Goodwill Ambassador has
the task to promote the development in emerging countries through fashion. The
Fashion for Development initiative started in 1996 with the help of Bibi Russel
(Former Bangladeshi Model) who launched a development campaign in the textile
sector with the help of UNESCO, specifically to help female workers free
themseles from poverty.
In January this year, Franca Sozzani visited Nigeria to
create a network of small and medium-size businesses which would have not been
feasible without the input and assistance of Kola Karim (CEO of Shoreline
Energy International), a well meaning business man who facilitated that LDA be
part of the Discovered in Africa by Vogue Italia project.
Italian online fashion retail store – Yoox.com and Vogue
Italia have managed to raise awareness of young talents including LDA, who
might otherwise have remained unknown to the international retail market by
providing this unique business opportunity.
The combined project of Vogue Italia and Yoox.com -
Discovered in Africa by Vogue Italia exclusively on Yoox.com will be featured
in the May Edition of Vogue. Federico Marchetti (Founder/CEO, Yoox Group) said
“It’s a great project, because we have a great person supervising it (Franca
Sozzani). Our customers will be very much in love with some of the designer’s
creations, because they are simply fantastic”
About Lanre DaSilva
Ajayi
Nigerian Fashion Brand – LDA creates pieces that are unique
in style and combines pattern, print, exquisite and even traditional fabrics to
produce day wear, evening wear, gowns and cocktail dresses that bridge time and
make the label successful. The brand has been featured in various African and
international media including Vogue Black, ARISE Magazine, Daily Mail,
Essence.com, WWD.com, ITN News, NTN24.com, ABCNews.com, Reuters UK and
Centric/BET.
